Today, we're excited to announce that Tomorrow’s Air — a travel industry collective educating, inspiring, and mobilising people to support carbon removal technologies and sustainable aviation fuel — is powering its new Digital Product Passports for carbon removal purchases using PicoNext technology. The flagship climate initiative of the 30,000+ business member Adventure Travel Trade Association, Tomorrow’s Air is a leader in educating and promoting sustainable travel and support for innovative climate solutions.
When travellers embark on a journey with one of Tomorrow’s Air partner travel businesses, they can track the status of associated carbon removal orders using the Digital Product Passport, and gain insight into how carbon dioxide emissions are removed from the atmosphere. Travel businesses (and travellers themselves) can trace the progress of their carbon removal orders through the supply chain – seeing the innovators whose technologies are fulfilling their carbon removal order, viewing confirmation IDs, and checking status updates.
Using Digital Product Passports to drive transparency
The Digital Product Passport includes a representation of the carbon removal purchases for a particular travel business, offering deeper insight for travellers on how these industry partners are helping scale up necessary technologies to clean up excess carbon dioxide from our atmosphere. Carbon removal information included in Tomorrow’s Air Digital Product Passports is cryptographically secure, and can’t be changed or tampered with after being written to a blockchain.
In addition, updates on the status of climate initiatives in the Digital Product Passport persist indefinitely across the distributed ledgers for customers to access, and provide greater insight into the provenance of carbon removal actions. Tomorrow’s Air travel business customers, as well as travellers taking trips, can view the status of these public-ledger carbon removal events using an intuitive, web-based viewer provided by PicoNext.
Evolving carbon capture reporting for the future
Previously, Tomorrow’s Air issued PDF-based certificates to confirm a travel business customer’s purchase. Now, using Digital Product Passports for carbon removal, Tomorrow’s Air can deliver the next level of transparency to a wider audience of stakeholders using sustainable, energy-efficient public ledgers. The benefit is enhanced customer engagement with carbon removal innovations, while laying the foundation for future stakeholder interaction.
Substantiating sustainability with blockchain Digital Product Passports
PicoNext enables organisations to deliver Digital Product Passports – an easy-to-access way to gain deeper insight into the sustainability history of a company’s products and services. Using a Digital Product Passport, companies can record their sustainability actions on a public ledger, demonstrate progress towards environmental goals, and increase trust and transparency among stakeholders.
This public recording also helps reduce consumer concerns about greenwashing. Additionally, Digital Product Passports help companies across a wide array of industries – including manufacturing, fashion, textiles, batteries, and electronics – comply with European Union regulatory requirements mandating product-level transparency.
“Trust is key as we help our travel industry partners pursue sustainable strategies,” said Christina Beckmann, creator of Tomorrow’s Air. “Tomorrow’s Air adds value by collaborating with the most trusted, reputable carbon removal suppliers – and by elevating transparency using Digital Product Passports we give our customers unmatched visibility into their carbon removal orders.”
Learn more about Tomorrow’s Air Digital Product Passport for Carbon Removal
- Read the Tomorrow's Air success story
