Founded in 2007 by Lucy Tammam, Tammam creates bespoke, high-end dresses, tops, scarves, and other accessories, with a commitment to environmental and social responsibility. The brand's "fibre-to-finish" philosophy reflects ethical design and production efforts across its whole supply chain, while maintaining forward-thinking style and design standards that the brand's customers have come to expect.
Trained at renowned London-based design school, Central Saint Martins, Tammam has always had a focus on sustainable fashion, even before it became en vogue. “Ethical sourcing and production have always been part of our design process for our couture pieces,” says Tammam, who in addition to her role as founder, is also the company’s creative director. “These principles are who we are as a studio, and help us encourage customers to slow down and embrace re-usable, high-quality fashion."
Sustainability across the supply chain
Instead of launching multiple collections throughout the year, the brand focuses on an annual collection, which synthesises new inspirations with on-trend styles from its archive. In addition, Tammam made a conscious decision to eschew the wholesale model, owing to inefficiencies and waste in the supply chain. In place, the brand focuses on the custom, made-to-order, couture garments it has become known for. And, in line with its focus on high quality, ethical production, Tammam personally inspects the locations where its eco-friendly cotton and silk are grown and processed.
Ethical sourcing and production have always been part of our design process for our couture pieces.
These principles are who we are as a studio, and help us encourage customers to slow down and embrace re-usable, high-quality fashion.
New fashion collaboration with the European Space Agency
For its current collection, Tammam launched a collaboration with the European Space Agency (ESA) to feature satellite imagery of the Earth on high-end scarves. The scarves include prints of hand-picked, stunning landscapes from across the globe – including imagery from the Amazon River; Western Australia; the Bering Strait; and Lake Powell, in the Western United States – all areas affected by climate change.
Hand-made by global artisans, Tammam ensures its production partners for this new collection of scarves comply with fair labour practices and are paid a generous wage. In addition, Tammam ensures its raw materials are cruelty-free and are sourced from the most sustainable supply chains.
Capabilities usedConsolidating sustainability reporting with a Digital Product Passport
To showcase all of its sustainable practices in one place, as well as comply with emerging European Union regulations about sustainability reporting, Tammam consolidated its sustainability data in a Digital Product Passport (DPP), powered by PicoNext. The Digital Product Passport not only traces Tammam's "fibre-to-finish" philosophy of its ethical and environmental sourcing and production, but also offers additional information on the social impact investments the company makes, in addition to care instructions and reusability information.
“Just as our new Tammam X European Space Agency fashion collection incorporates stunning satellite imagery, our Digital Product Passport gives a bird’s eye view of our sustainability practices,” says Tammam. “Our customers can use the DPP to see what’s happening with our environmental and social programmes – all in one place that’s easy to access.”
Just as our new Tammam X European Space Agency collection incorporates stunning aerial imagery, our Digital Product Passport gives a bird’s eye view of our sustainability practices.
Our customers can use the DPP to see what’s happening with our environmental and social programmes – all in one place that’s easy to access.Collecting sustainability data for a Digital Product Passport
To enable traceability of its product-level data, Tammam used a Digital Product Passport based on a sustainable public ledger. First, it collected its sustainability data and organised it using the PicoNext Digital Product Passport Planner. Through the DPP Planner, the company could see different reporting templates applicable to its business, select relevant product reporting attributes, and categorise its sustainability data.
Blockchain-based sustainability reporting
Then, using integration with the DPP Data Events capability of PicoNext, Tammam easily saved its sustainability data to a public ledger. Because its DPP is available on a blockchain, the data is secure, immutable, and able to be traced – reflecting the company’s commitment to transparency in its supply chain. In addition, data on a blockchain is persistent, meaning it will always be available regardless of any vendor’s corporate status, a requirement of the E.U. DPP legislation.
Enabling ease-of-use for customers
Tammam’s customers view the company’s DPP through a QR code or Web link, without having to download or install any apps. The company uses a pre-formatted viewer to render the product-level DPP information through the PicoNext Token Explorer capability, which pulls data from public ledgers and displays it in an engaging, customer-friendly Web page. In addition, Tammam can curate and group different products into customised collections for users through the Token Collection capability of PicoNext – making it easy to navigate the DPP.
At Tammam, our couture clothing has an attention to detail that is readily apparent to customers.
Now with this Digital Product Passport, our customers can more easily and transparently see the detailed attention we also place on our ethical and eco-conscious supply chain.Building on an eco-friendly foundation for the future
Using public ledgers, Tammam’s Digital Product Passport helps reinforce its commitment to transparency, and expand on the brand’s sustainability practices for the future. In addition, the DPP helps the company drive compliance with evolving sustainability legislation from the European Union. In the future, the company can also look to extend the brand experience of its Digital Product Passports by including special offers, exclusive content, and loyalty rewards for its customers.
“At Tammam, our couture clothing has an attention to detail that is readily apparent to customers,” says Lucy Tammam. “Now with this Digital Product Passport, our customers can more easily and transparently see the detailed attention we also place on our ethical and eco-conscious supply chain.”
